Guilherme Braga

Product Designer & Art Director

São Paulo, Brazil
work@guibraga.com · guibraga.com · linkedin.com/in/gbragadesign

Areas of Expertise

Product Design  |  UX/UI Design  |  Art Direction  |  Design Systems  |  Prototyping  |  Information Architecture  |  Branding  |  Visual Identity  |  Responsive Design  |  AI-First Workflow

01 / Summary

Product designer and art director with 15+ years of experience, helping companies bring complex brands and products into digital without losing identity or usability. End-to-end on product work, from flow and information architecture to dev-ready UI in Figma, with a foundation in advertising art direction at agencies. Delivered 50+ UI/UX projects, including work for brands like Lilly, Pfizer, AstraZeneca, Sanofi, and NIVEA. One Lilly website ranked first in a brand evaluation program.

02 / Experience

PUNCHev Group

Sep 2025 – present

Remote

UI/UX Designer

  • Design international digital products end to end, from flow and information architecture to high-fidelity, dev-ready UI in Figma.
  • Build and evolve scalable design systems that keep products coherent and speed up handoff to development.
  • Handle visual production and art direction, images, banners, and key visuals, using an AI-first workflow to produce high-quality visuals at speed.
  • Build high-fidelity, interactive prototypes with microinteractions and motion to validate flows before development.

You and Us, Digital Marketing

Sep 2022 – Aug 2025

Remote

Senior Art Director

  • Led high-impact digital campaigns end to end, aligning every visual solution with each client’s brand and marketing goals.
  • Created campaign key visuals and guided the team through the rollout, keeping quality and consistency across every piece.
  • Built and repositioned brands, developing complete visual identities.
  • Brought an AI-first workflow into the creative process, producing high-quality visuals at speed.

Freelance

Feb 2022 – Sep 2022

Remote

Art Director & UI/UX Designer

  • Designed UI/UX projects end to end for direct clients, from flow and wireframe to final, dev-ready interface.
  • Created branding, visual identities, and key visuals for advertising campaigns.
  • Managed each project from concept to final delivery under fast-moving agency deadlines.

Matilha DSGN

Feb 2018 – Feb 2022

Bragança Paulista, Brazil

Co-founder & Art Director

  • Led the creative direction of every project, from briefing to final delivery.
  • Oversaw all visual production: visual identities, key visuals, and graphic materials for digital and print.
  • Designed UI/UX for digital products, evolving the craft from Photoshop to Adobe XD, the foundation of the product work I do in Figma today.
  • Co-ran the business side, from new clients to budgeting, while keeping design quality as the priority.

Sato7, Strategic Communication

Mar 2017 – Apr 2018

Atibaia, Brazil

Art Director

  • Created visual identities and key visuals for clients across multiple industries.
  • Coordinated graphic execution from concept to delivery, across print and digital, and guided junior designers on quality and consistency.

You and Us, Digital Marketing

Mar 2014 – Mar 2017

Campinas, Brazil

Junior Art Director

  • Designed layouts, banners, and social media pieces, keeping brand consistency across digital platforms.
  • Took part in campaigns from concept to delivery, adapting artwork for different formats and devices.

Babolat Brazil

Jun 2012 – Mar 2014

Campinas, Brazil

Marketing Analyst & Graphic Designer

  • Created graphic materials for marketing campaigns, point of sale, social media, and brand activations, aligned with the brand’s visual identity.
  • Worked alongside the marketing team to produce visual solutions supporting the brand’s presence and goals.

Gráfica Brasil

Jan 2012 – Jun 2012

Campinas, Brazil

Graphic Designer & Prepress Specialist

  • Built and finalized layouts with attention to typography, color, and print accuracy, ensuring every file was production-ready.

03 / Skills & Tools

Design

Product Design, UX Design, UI Design, Art Direction, Design Systems, Prototyping, Branding, Visual Identity

AI

AI-first workflow, image consistency, AI photo and video

Tools

Figma, Photoshop, Illustrator, InDesign, Claude, Cursor, Krea, Magnific

04 / Certifications

YEAR
COURSE
INSTRUCTOR
INSTITUTION

2026

AI Image Maker

Bruno Deos

Montag School

2026

AI Designer

Rodrigo Tadewald

Asimov Academy

2024

UI Boost

Gilberto Prado

UI Boost

2023

Advanced Figma

Felipe Santana

Figma

2023

Premium Visual Identity

Daniel Coutinho

Comunidade Plagiados

2023

Professional Photoshop

Lucas Rosa

Primeira Classe

2021

Branding S/A

Vítor D’Agnoluzzo

Viver de Ócio

2015

Advanced Photoshop

Daniel Santos

Studio Online

05 / Education

  • Graphic Design — UNIP Universidade Paulista, 2012

06 / Languages

  • Portuguese (native)
  • English — professional written, spoken with tool support