Guilherme Braga
Product Designer & Art Director
Areas of Expertise
Product Design | UX/UI Design | Art Direction | Design Systems | Prototyping | Information Architecture | Branding | Visual Identity | Responsive Design | AI-First Workflow
01 / Summary
Product designer and art director with 15+ years of experience, helping companies bring complex brands and products into digital without losing identity or usability. End-to-end on product work, from flow and information architecture to dev-ready UI in Figma, with a foundation in advertising art direction at agencies. Delivered 50+ UI/UX projects, including work for brands like Lilly, Pfizer, AstraZeneca, Sanofi, and NIVEA. One Lilly website ranked first in a brand evaluation program.
02 / Experience
PUNCHev Group
Sep 2025 – present
Remote
UI/UX Designer
- Design international digital products end to end, from flow and information architecture to high-fidelity, dev-ready UI in Figma.
- Build and evolve scalable design systems that keep products coherent and speed up handoff to development.
- Handle visual production and art direction, images, banners, and key visuals, using an AI-first workflow to produce high-quality visuals at speed.
- Build high-fidelity, interactive prototypes with microinteractions and motion to validate flows before development.
You and Us, Digital Marketing
Sep 2022 – Aug 2025
Remote
Senior Art Director
- Led high-impact digital campaigns end to end, aligning every visual solution with each client’s brand and marketing goals.
- Created campaign key visuals and guided the team through the rollout, keeping quality and consistency across every piece.
- Built and repositioned brands, developing complete visual identities.
- Brought an AI-first workflow into the creative process, producing high-quality visuals at speed.
Freelance
Feb 2022 – Sep 2022
Remote
Art Director & UI/UX Designer
- Designed UI/UX projects end to end for direct clients, from flow and wireframe to final, dev-ready interface.
- Created branding, visual identities, and key visuals for advertising campaigns.
- Managed each project from concept to final delivery under fast-moving agency deadlines.
Matilha DSGN
Feb 2018 – Feb 2022
Bragança Paulista, Brazil
Co-founder & Art Director
- Led the creative direction of every project, from briefing to final delivery.
- Oversaw all visual production: visual identities, key visuals, and graphic materials for digital and print.
- Designed UI/UX for digital products, evolving the craft from Photoshop to Adobe XD, the foundation of the product work I do in Figma today.
- Co-ran the business side, from new clients to budgeting, while keeping design quality as the priority.
Sato7, Strategic Communication
Mar 2017 – Apr 2018
Atibaia, Brazil
Art Director
- Created visual identities and key visuals for clients across multiple industries.
- Coordinated graphic execution from concept to delivery, across print and digital, and guided junior designers on quality and consistency.
You and Us, Digital Marketing
Mar 2014 – Mar 2017
Campinas, Brazil
Junior Art Director
- Designed layouts, banners, and social media pieces, keeping brand consistency across digital platforms.
- Took part in campaigns from concept to delivery, adapting artwork for different formats and devices.
Babolat Brazil
Jun 2012 – Mar 2014
Campinas, Brazil
Marketing Analyst & Graphic Designer
- Created graphic materials for marketing campaigns, point of sale, social media, and brand activations, aligned with the brand’s visual identity.
- Worked alongside the marketing team to produce visual solutions supporting the brand’s presence and goals.
Gráfica Brasil
Jan 2012 – Jun 2012
Campinas, Brazil
Graphic Designer & Prepress Specialist
- Built and finalized layouts with attention to typography, color, and print accuracy, ensuring every file was production-ready.
03 / Skills & Tools
Design
Product Design, UX Design, UI Design, Art Direction, Design Systems, Prototyping, Branding, Visual Identity
AI
AI-first workflow, image consistency, AI photo and video
Tools
Figma, Photoshop, Illustrator, InDesign, Claude, Cursor, Krea, Magnific
04 / Certifications
2026
AI Image Maker
Bruno Deos
Montag School
2026
AI Designer
Rodrigo Tadewald
Asimov Academy
2024
UI Boost
Gilberto Prado
UI Boost
2023
Advanced Figma
Felipe Santana
Figma
2023
Premium Visual Identity
Daniel Coutinho
Comunidade Plagiados
2023
Professional Photoshop
Lucas Rosa
Primeira Classe
2021
Branding S/A
Vítor D’Agnoluzzo
Viver de Ócio
2015
Advanced Photoshop
Daniel Santos
Studio Online
05 / Education
- Graphic Design — UNIP Universidade Paulista, 2012
06 / Languages
- Portuguese (native)
- English — professional written, spoken with tool support